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Generation Generous*

Generation Generous* - Natasha Marie Athanasiadou - Philosophy & Bio

Generation Generous* is an ethical, sustainable and generous bag line with a mission to change the environmental and social impact of the bags we carry.

Founded in 2013 by British/Greek traveler Natasha-Marie Athanasiadou after a life-changing trip to India. Her return to London was a shocking realization of how within 48 hours one can find themselves from a large garment producing unit in the outskirts of Mumbai, an orphanage caring for street children in the Indian slums to busy Oxford Street during a pre-Christmas shopping spree. Witnessing consumer power and wanting to help, she created Generation Generous*, a bag line where each product made and sold would help people in need and at the same time maintain strong ethos towards its makers, care for the environment and a unique fine style.

Simple, fun and functional by design, our limited edition bag is inspired by the traditional paper bag often provided by stores to carry purchased shopping items. Instead of paper, we used a custom-made great textured sustainable faux-leather fabric coming from 100% recycled plastic bottles (R-PET). These bottles were recovered from landfill or waste, cleaned, scraped, melted and then through spinning and texturing were transformed to recycled yarn which makes our fabric. Both the bag itself and our signature inside label come from R-PET fabrics. In this way 25 plastic 50cl bottles were saved.

The bag is durable and timeless so you can use it again and again at any occasion. For individuality, our unisex bags come in five unique and symbolic thread colours, each one representing one of the five basic life needs (Food, Clean water, Shelter, Health and Empowerment).

Generation Generous*
Ethical. Sustainable. Generous
Bag-by-Bag. 

Generation Generous*

Generation Generous*

Generation Generous* - Natasha Marie Athanasiadou - Philosophy & Bio

Generation Generous* is an ethical, sustainable and generous bag line with a mission to change the environmental and social impact of the bags we carry.

Founded in 2013 by British/Greek traveler Natasha-Marie Athanasiadou after a life-changing trip to India. Her return to London was a shocking realization of how within 48 hours one can find themselves from a large garment producing unit in the outskirts of Mumbai, an orphanage caring for street children in the Indian slums to busy Oxford Street during a pre-Christmas shopping spree. Witnessing consumer power and wanting to help, she created Generation Generous*, a bag line where each product made and sold would help people in need and at the same time maintain strong ethos towards its makers, care for the environment and a unique fine style.

Simple, fun and functional by design, our limited edition bag is inspired by the traditional paper bag often provided by stores to carry purchased shopping items. Instead of paper, we used a custom-made great textured sustainable faux-leather fabric coming from 100% recycled plastic bottles (R-PET). These bottles were recovered from landfill or waste, cleaned, scraped, melted and then through spinning and texturing were transformed to recycled yarn which makes our fabric. Both the bag itself and our signature inside label come from R-PET fabrics. In this way 25 plastic 50cl bottles were saved.

The bag is durable and timeless so you can use it again and again at any occasion. For individuality, our unisex bags come in five unique and symbolic thread colours, each one representing one of the five basic life needs (Food, Clean water, Shelter, Health and Empowerment).

Generation Generous*
Ethical. Sustainable. Generous
Bag-by-Bag. 

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Shelter Bag - Nude Shelter Bag - Nude

Shelter Bag - Nude

by Generation Generous*

Beige textured – RPET fabric made from 25 recycled...
€120.00
Health Bag - Red Health Bag - Red

Health Bag - Red

by Generation Generous*

Beige textured – RPET fabric made from 25 recycled...
€120.00
Food Bag - Green Food Bag - Green

Food Bag - Green

by Generation Generous*

Beige textured – RPET fabric made from 25 recycled...
€120.00
Empowerment Bag - Yellow Empowerment Bag - Yellow

Empowerment Bag - Yellow

by Generation Generous*

Beige textured – RPET fabric made from 25 recycled...
€120.00
Clean Water Bag - Blue Clean Water Bag - Blue

Clean Water Bag - Blue

by Generation Generous*

Beige textured – RPET fabric made from 25 recycled...
€120.00

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